We could all use a freebie right now, and Apple saw fit to make one of their best TV series partially available to stream without an Apple TV Plus subscription for a limited time.
To coincide with the release of the highly anticipated third season of For All Mankind, Apple has reduced the paywall on the first season of its acclaimed space drama by an indefinite period. Just log into Apple TV Plus and click the “Play Free Episode” button to start streaming the show’s 10-part premiere season.
The sci-fi series, from Battlestar Galactica creator Ron D. Moor, shows the aftermath of an alternate history in which the Soviet Union becomes the first nation to land on the moon. The Cold War-era space race continues as a result, with the Soviets and US eventually establishing lunar colonies to operate.
For All Mankind debuted as a launch title for Apple TV Plus in 2019, and the show – which counts Joel Kinnaman, Sarah Jones and Jodi Balfour among its cast – undoubtedly represents the first in a steady stream of critical successes for still young. streaming service.
Apple quickly renewed the series for a second season after the success of its first crop of episodes, and Rolling Stone (opens in new tab) went on to name For All Mankind season two the best TV show of 2021 (preferring For All Mankind to pop culture giants Succession and Squid Game).
Evidently, then, Apple expects viewers addicted to the show’s free first season to stick around and open their wallets to access the second and third, the latter of which began streaming on June 10, 2022.
Season 1 of #ForAllMankind is available for free on @appletvplus for a limited time. Don’t wait another decade, reply and tag a friend you’re saying to watch #ForAllMankind pic.twitter.com/xP8FoB7fjcJune 11, 2022
It is currently unclear how long the first season of For All Mankind will remain available to stream for free on Apple TV Plus. Per the tweet above, Apple has only confirmed the show’s no-paywall status for “a limited time” – although we anticipate it will remain free until the conclusion of its third season on August 12.
More freebies please
Even if Apple’s decision to make the first season of For All Mankind available for free is less a gesture of goodwill and more a shrewd business strategy, it’s still refreshing to see a major streaming service giving potential subscribers a chance to try it out first. buying.
Especially with the rising cost of living around the world, entertainment giants are being forced to justify the value for money of their on-demand products, and Apple’s series-specific free trial is a great way for your streamer to prove the quality of your content offer.
Earlier last year, Netflix offered viewers the chance to stream the first episodes of shows like Stranger Things and When They See Us through its now non-existent Netflix Watch Free website, though the streamer has not released a similar promotion since.
Having offered multiple free trial periods at launch in 2020, HBO Max has also ended its limited-time promotions, so perhaps both services can take a leaf out of Apple’s book if they want to attract new subscribers.
If you decide to check out For All Mankind in the coming weeks and like what you see, head over to our list of the best Apple TV Plus shows for help choosing what to watch next on the up-and-coming streamer.