No one is playing Netflix games – but why?

It’s been a rough 2022 for Netflix so far. The streaming giant has had to deal with a number of unexpected issues in recent months – and based on new data from its gaming division, things are likely not to get better anytime soon.

According to Apptopia, an app analytics company, less than one percent of Netflix’s global fan base is currently playing one or more of its games (for CNBC (opens in new tab)). Presented in much more blunt terms, only 1.7 million subscribers have played a video game on Netflix since its gaming section officially launched in November 2021.

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