It’s not even a week after Elon Musk becomes the owner (or ‘Chief Twit’ as he calls the position) of Twitter, and his plans to overhaul the verification process seem like a terrible idea.
According to On the edge (opens in new tab), Musk is planning to increase the monthly price of Twitter Blue, which lets you edit tweets, as well as get custom icons and exclusive features, from $4.99 / £4.99 / AU$5.99 to $19.99 / £19.99 / AU$20.99. When signing up, Twitter Blue users will also be verified, which gives them a blue tick next to their username – something that was previously limited to verified users such as notable public figures, politicians and members of the media.
Verified users will have a 90-day window to sign up for this new plan or they will lose their blue visa.
This can already be a fatal decision for the platform, especially when it could allow trolls with few followers to pay to be verified, making the blue mark system irrelevant.
Paying for the blue tick is wrong
The entire verification process is being reworked nowOctober 30, 2022
receiving verified (opens in new tab) on Twitter can be a slow and frustrating process where you have to send multiple web links to the company as proof that you are a real person and deserve the blue check.
Some people were denied multiple times and it took two attempts to get a blue visa. I still don’t know why I was denied the first time, but it’s fair to say the process should be looked into.
However, charging $20 a month for this is not the way to go. It’s the equivalent of opening the floodgates and lowering the checkpoint – which was to help users know if an account is authentic or in the public interest. At four times the price of a Twitter Blue subscription these days, it will be hard to sell.
Combined with the fact that Musk has reportedly told the developers at Blue that they will be fired if this feature isn’t available by November 7th, we could be about to see Twitter’s dark days begin and possibly the end of how you can freely use your account on the platform.