DJI Launch Live: We Count Down To Take Off With Your New Mavic Drone


(Image credit: Future)

If you’re new to DJI drones, here’s a quick primer on their current lineup. Despite new competition from the likes of Autel, DJI is still by far the biggest maker of consumer flying cameras – and its lineup is now divided into four sub-brands.

DJI’s entry-level small drones are the ‘Mini’ series, led by the DJI Mini 3 Pro. Just above them is the mid-range ‘Air’ series, which despite its name is slightly larger and has cameras with larger sensors (like the 1-inch DJI Air 2S, which previously topped our guide to the best drones you can buy). .

But above both is the ‘Mavic’ series, which started in 2016 with the DJI Mavic Pro. The DJI Mavic 3, which packs a large Four Thirds sensor into its folding body, is the spiritual successor to that original model. But with a price tag of $2,199 / £1,879 / AU$3,099, it’s not exactly cheap – hence the rumors about a DJI Mavic 3 Classic launching today.

Buzzing alongside these three main DJI drone species is a new FPV model called the DJI Avata. It’s a super fun introduction to FPV flying, but a little more niche than we’d expect to see today.

How can you tune in to today’s DJI release? There is now a placeholder on the official DJI YouTube channel above, which is where the announcement will take place today at 9am EDT / 1pm GMT. If you’re in Australia, this works like 00:00 AEDT on November 3rd.

That means we’re now less than five hours away from official takeoff, which gives us plenty of time to dig into the Mavic 3 Classic rumors and find out if it all makes for an attractive and potential Christmas present. As someone who bought a DJI Mini 3 Pro earlier this year, I have some thoughts on this.

Hi, I’m Mark (Camera Editor at ) and I’ll be your co-pilot for today’s DJI big launch. I’ve covered and tested DJI drones for years, going back to the original DJI Spark in 2017, so I’m looking forward to seeing exactly what arrives today.

The ‘Explore Vivid’ of the event doesn’t reveal much, but the Hasselblad camera in the teaser poster points to a new drone, like the alleged DJI Mavic 3 Classic. So if you’re in the market for a new flying camera (or are just interested in knowing where they’re going), pull up a seat and join us as we count down to takeoff.

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