Amazon is taking a measured but confident approach to the Matter – and that’s a good thing

How many times in history can you remember a room full of competitive tech companies, all in the same room with a shared goal – not to compete, but to work together for something better? Imagine now that among these companies are megalithic giants heavy among men, and you just pictured the room we were in earlier this week.

Along with other industry giants including Google, Samsung and Apple, Amazon has committed to the future of smart homes by joining the Connectivity Standards Alliance (CSA), a collaborative group of more than 550 companies working together for the cause.

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